How France reclaimed its’ cool.

So, France is cool again. Phew! There’s no doubt about it ; optimism is in, and a decade of ‘France-bashing’ has come to a welcome halt. Negative rhetoric has been replaced by phrases such as ‘nation of entrepreneurs’, ‘land of innovation’, ‘job creation’, ‘the place of choice for startups’, and ‘attractive to global talent’…. We…